EL AL Introduces Big Changes to the Matmid Program, Including Flyplus Rewards

Program Overview

Starting April 1, 2025, EL AL is rolling out significant updates to its Matmid Frequent Flyer Program. These changes include increased thresholds for elite status and the introduction of the new Flyplus program, bringing more personalized benefits to frequent flyers.

Understanding Diamonds: Your Path to Elite Status

Diamonds are now the cornerstone of EL AL’s Matmid Program, serving as the key currency for elite status qualification. Here’s how to earn them:

• Flight Purchases: 1 diamond per $1 spent on EL AL tickets
• Fly Card Bonus: 1.2 diamonds per $1 spent for cardholders
• Credit Card Spending: 1 diamond for every ₪80 spent on the EL AL credit card

New Elite Status Requirements

Flyplus Benefits Breakdown

12,000 Diamonds (Choose 2 Benefits)

• 2 King David Lounge passes (can select twice)
• Preferred seat selection
• Extra baggage allowance
• WiFi Business packages
• 15,000 Matmid Points (costs 2 benefit choices)

26,000 Diamonds (Choose 4 Benefits)

• All previous benefits plus:
• Upgrade certificates
• 35% discount on economy award tickets
• 50% discount on European flights
• 35,000 Matmid Points option