JetBlue’s TrueBlue loyalty program has been a darling for frequent flyers, pampered vacationers, and those extra-legroom seekers who would rather find a water than part with their precious kidney. Yet, when the time comes to redeem points, it always begs the question: How much are JetBlue points worth?
According to some, the answer is not a million bucks; depending on how you redeem them, JetBlue points can represent surprisingly good value. This guide will outline exactly what those TrueBlue points are worth, how much competition is involved in earning the same consideration and maximizing the return on your point-based dollars.
How Much Are JetBlue Points Worth in 2025?
Let’s not beat around the bush. According to the latest information from authorities such as NerdWallet and Frequent Miler, JetBlue TrueBlue points generally have a redemption value of between 1.3 and 1.5 cents apiece when applied towards air travel.
- 3 cents – This is the Reasonable Redemption Value (RRV) calculated by Frequent Miler using over 800,000 real-world data points.
- 5 cents – The average point value cited by NerdWallet after evaluating dozens of economy routes.
In other words, 10,000 JetBlue points will typically get you $130 to $150 in flight value. Not bad for something that essentially started as a free rewards program sign-up.
Why the Value Varies
JetBlue, unlike some legacy carriers, does not have a static award chart. So it directly links points required for a flight with the cash price. This dynamic pricing model means that the amount of points changes according to the cash price when and where you fly to.
So, if there’s a sale on flights from New York to Miami and the fare drops to $90, you’ll need fewer points to book it, and your points’ per-cent value might drop too. Conversely, if fares surge around holidays, your points could be worth more.
How to Calculate JetBlue Point Value
Want to know exactly what your points are worth for a specific flight? Use this simple formula:
(Cash Fare – Taxes and Fees) ÷ Number of Points = Value Per Point
For example:
- $110 flight
- 7,000 points + $10 in taxes
($110 – $10) ÷ 7,000 = 0.0142, or 1.42 cents per point
This means you’re getting a solid deal. If the number is below 1.3 cents, you may want to consider paying cash and saving your points for another trip.
Best Ways to Use JetBlue Points
JetBlue flights are hands down the best use of your TrueBlue points. Here are a few sweet spots:
- JetBlue-operated flights – Most redemptions land in the 1.3–1.5 cpp (cents per point) range.
- Hawaiian Airlines – JetBlue’s only current redemption partner; especially valuable for intra-island travel in Hawaii.
- JetBlue Vacations – Booking flights + hotels can sometimes boost redemption value.
And let’s not forget JetBlue’s Cash + Points option. This flexible booking tool lets you use partial points plus cash if your balance isn’t quite high enough.
Not-So-Great Redemptions
Some redemptions may make your JetBlue points feel like they’re worth… well, not much. These include:
- Magazine subscriptions – Sometimes they look like a good deal on paper, but you’d often get better value at a checkout lane.
- Donating to charity – Generous? Yes. High value? Not really.
- Buying more points – JetBlue sells points at inflated rates, often over 3.5 cents per point, making this a poor way to top off your account.
JetBlue vs. Other Airline Loyalty Programs
Let’s see how JetBlue stacks up:
Airline | Point Value (Average) |
JetBlue | 1.5 cents |
Southwest | 1.3 cents |
Delta | 1.2 cents |
United | 1.2 cents |
American | 1.6 cents |
Alaska | 1.3 cents |
Hawaiian | 1.0 cent |
JetBlue isn’t always the flashiest airline, but when it comes to reliable, predictable point value, it holds its own.
How to Earn JetBlue TrueBlue Points
There are plenty of ways to build your points stash:
- Flying with JetBlue – Earn based on ticket cost and fare class.
- Credit Cards – Barclays JetBlue cards or transferable options like Chase and Citi.
- Dining – Register for TrueBlue Dining and earn 3X points at partner restaurants.
- Shopping and Travel – Book vacations, rent cars, or fly with select partners like Hawaiian Airlines or Icelandair.
Booking “Even More Space” seats and traveling with pets can earn you even more points. JetBlue does love frequent flyers… and their furry friends.
How Flexible Are JetBlue Points?
While JetBlue’s points aren’t as flexible as, say, American Express Membership Rewards or Chase Ultimate Rewards, they’re still user-friendly.
- No blackout dates – Redeem for any seat on any JetBlue flight.
- Use with Hawaiian Airlines – Though limited, it adds a little international flavor.
- Cash + Points option – Excellent for travelers short on points but long on wanderlust.
Should You Use or Save Your Points?
Use your points when:
- You’re getting more than 1.3–1.5 cents per point.
- JetBlue cash fares are high, and award rates haven’t caught up.
- You’re booking Hawaiian inter-island flights.
Save them when:
- Cash fares are low.
- You’re not traveling anytime soon (JetBlue points don’t expire, so there’s no rush).
So, How Much Are JetBlue Points Worth?
To wrap it up, how much are JetBlue points worth in 2025? On average, 1.3 to 1.5 cents each, depending on how and when you redeem them. The program is transparent, easy to use, and offers good value for domestic and some Caribbean or Central American flights.
As always, use a redemption calculator to evaluate your options. And speaking of calculators…